Painting to Sell: Why "Matte White" Hides Flaws and "Satin" Reveals Them Painting your property before putting it on the market isn´t just a matter of aesthetics; it´s a strategic financial decision with a 200% ROI. Through our Total Care 360º service, we eliminate the margin of error: from choosing Deep Matte to hide imperfections to applying Pure White to create a "blank canvas" for the... 20 Apr 2026 min de leitura Painting your house before selling has a 200% ROI (Return on Investment). But choosing the wrong paint can ruin the finish. The Engineer's Technical Choice: Walls with Imperfections: If the plaster has waves or small dents (grazing light reveals everything), Deep Matte paint should be used. The zero sheen absorbs light and hides the defect. Wet Areas: In kitchens and bathrooms, we use water-based enamel with an anti-fungal additive. Color: "Pure White" (RAL 9010 or 9003) is the international standard. Custom colors are visual "noise". We coordinate painting teams (Total Care 360º) that apply the right paint to transform a "tired" wall into a new surface. Share article FacebookXPinterestWhatsAppCopiar link Link copiado